News Briefs

• News Briefs

  ADPACK USA: has named advertising agency Creative Jones as the winner of the firm’s second annual Tissue Tactics Contest. The promotion challenged agencies to use tissue packs to create a marketing campaign.

• News Briefs

  RESPONSE MEDIA: has hired Douglas Breuer as the interactive agency’s chief operations officer, overseeing operations, financial systems and marketing. Breuer was most recently a partner and director for Ketchum, Atlanta, overseeing the technology, consumer brand, healthcare and interactive services practice groups.

• News Briefs

  FRIENDLY’S: is offering free ice cream from noon to 5 p.m. on June 7 as part its Ice Cream Palooza event at participating locations. People who visit the carryout window will receive a single-sized cone or dish of ice cream or Sherbet. TV spots support the promotion.

• News Briefs

  RED BARON: and Asian Sensations are out with an on-pack promotion offering the chance to win a private concert with singer Julie Roberts

• News Briefs

  YUM BRANDS, INC.: has named Roger Eaton, 47, as president of KFC USA. He replaces Gregg Dedrick, 49, who plans to leave the post by year end after 20 years with the company to pursue outside business ventures and academic coursework

• News Briefs

  MARS NORTH AMERICA: is giving its 12,000 associates in North America the chance to volunteer this week during the work day in their communities.

• News Briefs

  BURGER KING CORP.: is extending its late-night hours to 2 a.m. or later Thursdays through Sundays starting June 5

• News Briefs

  NEXCEN BRANDS INC.: the parent company of Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery, has rolled out a movie-themed ice cream promotion for the two brands.

• News Briefs

  SEARS HOLDINGS CO.: has signed an agreement with hip-hop artist LL Cool J to launch a line of street wear for children and teens.

• News Briefs

  HEBREW NATIONAL: is teaming up with grill expert Elizabeth Kamel to teach people how to have a successful summer cookout