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News Briefs

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    GREEN MOUNTAIN COFFEE ROASTERS, INC.: will print 14 Haikus on its eco-friendly paper cups through yearend. The effort concludes the company’s Haiku contest

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    SUPERVALU, INC.: has signed on as a national supporter of the American Heart Association’s Go Red For Women

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    DEL TACO: President and Chief Operating Officer Shirlene Lopez will leave her post after a 30-year career with the company

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    DIAGEO; will, for the first time, include value added packaging in the U.S. comprised of 100% recyclable materials this holiday

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    BURGER KING CORP.: has teamed up with The Inventure Group, Inc. to add Onion Ring flavored snacks to its line of Burger King salted snacks

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    STEVE & BARRY’S: is closing 103 locations following its takeover last month by BHY Holdings LHC, an affiliate of investment firms Bay Harbour Management and York Capital Management

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    TARGET CORP.: and the Minnesota Twins have signed a 25-year partnership that includes the naming rights for Target Field, the new home of the Twins scheduled to open in 2010

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    BASKIN-ROBBINS: is the latest marketer trying to cash in on the upcoming presidential election

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    UNITED AIRLINES: plans to renew its sponsorship deal with the U.S. Olympic Committee through 2012. United will remain the official airline sponsor of the U.S. Olympic and Paralympic teams

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    CHORION: has named Robert Traub vice president of Licensing, Americas. The post went into effect Aug. 4. He replaces Pamela Ferris-Mueller. In his new role, Traub is in charge of all aspects of licensing and merchandising campaigns for Chorion’s properties in the U.S., Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown. Previously, he was senior vice president, global retail sales and marketing development for Nickelodeon & Viacom Consumer Products. Prior to that, he was director of marketing and sales for Marvel Entertainment Group, where he was responsible for the development and execution of all sales and marketing programs.