New Product Marketing

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  Acquisition

  Lessons from Uber Elevate on How to Market Flying Cars

  Uber Elevate has a bold plan to bring to market driverless urban aerial ride
  sharing. The brand’s fearless leader takes us inside the product launch.

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  Acquisition

  Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks

  On May 14, the brand will begin posting clues on
  Twitter and the hunt will begin.