Topic
Movies
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Video Marketing
Incredibles Make Asics Part of their Super Suits
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
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Profiles & Campaigns
Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
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Agencies
4 Lessons From Marvel’s Movie Successes (And DC’s Shortcomings)
Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.
