Marketing Tech Archives - Chief Marketer

Are you Fruity or Floral? Sephora Wants to Know

Been spritzed at Macy’s lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Agencies

Mobile App Is Smooth Sailing for Princess Cruises

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Agencies

How Mobile Measurement is Changing Brand and Agency Relationships

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Agencies

The Future of Marketing Automation

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Agencies

How Companies Are Marketing with Virtual Reality

Here’s some interesting examples of companies using virtual reality as a marketing tool.

Agencies

Drizly Uses Personalization to Target Alcohol Buyers

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.