Letters to the Editor
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Agencies
Letters to the Editor
Letters in reaction to “Loose Cannon: Which Version of This Column Are You Reading?,” Direct Newsline, Aug. 29, 2005
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Letters to the Editor
Letters in response to “Loose Cannon: Clause by Clause, With Claws Out,” Direct Newsline, Aug. 22. 2005″
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Letters to the Editor
: There is something very fishy about this 100 million figure. I realize the FTC counts individuals, not households, and the number made some degree of sense when it was recently 65 million, about 50% of the total households in America.
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Letters to the Editor
“Capital One did a very nice (and likely expensive) package that included a man’s paper wallet filled with letters and a brochure touting lower interest rates and the customer service they offer – as much as I dislike credit card offers, I have to admit to not only opening it but being a little impressed with their effort.”
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Agencies
Letters to the Editor
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
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Letters to the Editor
: Regarding self-imposed fees on emailings to encourage target marketing and prevent consumer contempt …
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Letters to the Editor
: Regarding self-imposed fees on emailings to encourage target marketing and prevent consumer contempt …
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Agencies
LETTERS TO THE EDITOR
HOW LOW WILL THEY GO? Flatiron Follies (Direct Hit, May 15) was another great example of consumer resistance to marketing and the empowerment by consumers
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Agencies
Letters to the Editor
Re: Lessons from Yahoo on Database Marketing
Interesting article. Of course, you (and Mr. Fayyad) dangle that big carrot that represents the mainly untapped consideration phase of the buying cycle, but don’t speculate about what marketers might be doing to effectively target these consumers.