Letters to the Editor Archives - Page 13 of 46

Letters to the Editor

Re: Loose Cannon: The Selling of the Election 2006, Direct Newsline, November 6, 2006

LETTERS TO THE EDITOR

THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if

Letters to the Editor

Sam Chaid was a fascinating story as he wrestled with so many different (and very troublesome) problems that list brokers and managers face.

Letters to the Editor

If I read nothing else in it’s entirely, I read your column. This one
brought a big old smile to my face. Thought it was worth dropping you a
line.

Agencies

LETTERS TO THE EDITOR

IT’S REALLY VERY SIMPLE It’s obvious what went wrong with the MIT Sloan Management Review’s e-mail promotion: It’s virtually impossible to profitably

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LETTERS TO THE EDITOR

SAYS SHOULD KNOW BETTER More and more, DM guru Herschell Gordon Lewis sounds like the branding agencies we love to hate. When branding agencies pan DM

: 2,000 Dollars, and Two Cents Our conversation in follow up to your recent piece “Loose Cannon: I Want My $2,000 In Pennies” reminded me of the importance of communication clarity. I’ve often said to people ranging from my family members to my staff …

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LETTERS TO THE EDITOR

INSIGHTFUL REPORTING Larry Riggs’ article about the Kellogg School of Management’s direct marketing program (Revised Curriculum, July) was informative

Letters to the Editor

: I have a blog (who doesn’t these days) that the public religiously avoids reading, but on May 26th I commented on the “evolutionary set-back” that Burger King was delivering to mankind. I think that the best that Burger King has been able to do is …

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LETTERS TO THE EDITOR

TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through