Where 1.6 Million Marketers Get Ideas & Insights

Advertise
Subscribe

Features

Trends
Best Practices
Campaigns + Creative
Q&As
Digital + Social
Tech Stack
Data + Privacy
Diversity + Sustainability

Topics

Ad Tech
PR/Comms
Experiential
Sports Business
Shopper/Retail
Ad Ops
Linear/Connected TV
Performance Marketing
Cable TV Ops

Events & Awards

Events & Awards
Webinars

Resources

Resources
Newsletters
Digital Features
Marketing Resource Directory
Top Marketing Agencies
Award Winning Campaigns

About Us

Advertise
Subscribe
About Us
Contact Us
Cookie Settings
Privacy & Terms
Accessibility Statement
Diversity, Equity, Inclusion & Belonging

Ad Tech
PR/Comms
Experiential
Sports Business
Shopper/Retail
Ad Ops
Linear/Connected TV
Performance Marketing
Cable TV Ops

Topic

Incentive programs

Acquisition
8 Best Practices to Optimize Your Incentive Program

Adopt these eight best practice”resolutions to optimize your incentive program in 2015.

Trending Now

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Upcoming

July 18, 2025

PRNEWS People of the Year Awards

CELEBRATING THE MOST INFLUENTIAL PEOPLE IN PR

Enter Now

July 25, 2025

Chief Marketer Agencies of the Year

SPOTLIGHTING THE MOST INNOVATIVE MARKETING AGENCIES OF THE YEAR

Enter Now

July 29, August 12, August 26, 2025

PRNEWS Thought Leadership Masterclass 2025

Position with Purpose: Master the Art of Thought Leadership

Register Now

Job Board

Marketing Director - Puzzle Piece Ranch, Inc. - , OK

Special Events Coordinator - Arnold & Porter - New York, NY

Strategic Marketing Manager - New Energies & Chemicals - Rockwell Automation - Mexico City, Mexico

Strategic OEM Marketing Manager - Rockwell Automation - Milwaukee, WI

Marketing Manager - Solid Waste Association of North America (SWANA) - Silver Spring, MD

Post a Job
Search Jobs

Executive Perspectives for Modern Marketers

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

July 18, 2025

PRNEWS People of the Year Awards

CELEBRATING THE MOST INFLUENTIAL PEOPLE IN PR

Enter Now

From

About ChiefMarketer

Advertise
Subscribe
About Us
Contact Us
Cookie Settings
Privacy & Terms
Accessibility Statement
Diversity, Equity, Inclusion & Belonging

Chief Marketer Network

© 2025 Access Intelligence, LLC - All Rights Reserved