Gatorade

• 

  Digital

  Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

  We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.

• 

  Engagement

  Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

  We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.