Experiential Archives - Page 24 of 216

Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round

Agencies

Retail/CPG Brands Market Beyond Store Walls

At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

Agencies

Kikkoman Loves Food Occasions

Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.

Agencies

The Top 10 Promotions to Attract Holiday Shoppers

The Top 10 holiday specials shoppers are taking advantage of.

Agencies

Kraft Turns to HSN to Sell its Seasonal Recipe Booklet

In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.

Agencies

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

Agencies

2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.

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