Experiential
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Engagement
Jay Jay The Jet Plane Goes On Tour
Fans can soon interact with characters from the hit children’s television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours …
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Engagement
Court TV Cracks Open $25K Prize
Court TV this week hosted a $25,000 giveaway in New York City to tout its new show Impossible Heists. Impossible Heists winner cracks $25,000 code Court TV set up a “safe” in the Time Warner Center mall near Central Park and invited passers by to try …
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Engagement
Napster Promoting Service With Cafés
Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell’Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the …
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Acquisition
P&G Tunes Up Spring Break Offer
Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …
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Acquisition
Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour
ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …
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Engagement
O Say Can You See: Jeep Partners With National Anthem Project
Jeep has signed on as the national presenting sponsor of an initiative to teach Americans the oft-forgotten words and significance of The Star-Spangled Banner. The National Anthem Project: Restoring America’s Voice is a three-year national education …
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Acquisition
Mott’s and The Wiggles Tour Ties with Retail Promos
Mott’s has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott’s and The Wiggles mail-in promo features a free music CD Mott’s will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by …
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Engagement
Doubletree Celebrates Hotel Facelift
To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash
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Engagement
Seasoned to Taste
One month it’s Easter baskets and kid videos, the next it’s backyard barbecue gear and paper plates. is the top-selling product category for some drug
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Engagement
Tag by Tag
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency