Experiential
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Engagement
Corporate Trade Shows Take Off
Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows.
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Engagement
Noxzema Bikini and Hawaiian Tropic Look for Nice Legs
This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the “world’s best legs” with the “smoothest skin.” The top selling sun care lotion and Noxzema will choose from 100 “gorgeous” contestants, representing more than 50 …
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Engagement
Coke and Toyota Flexing Muscle With Fitness Events
Coca-Cola North America and Toyota Motor Sales USA will break a sweat as title sponsors of upcoming fitness events. The soft drink company is adding a marathon to its portfolio, and the automaker is taking on a triathlon. Coca-Cola’s new zero-calorie …
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Acquisition
Miller Readies Urban Concert Series
Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A …
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Engagement
NBA Greats Kick Off Playoff Tour
To raise awareness and celebrate the 2005 NBA Playoffs beginning this weekend, a bevy of NBA legends will launch a tour today in New York City. The players kick off the 2005 NBA Legends Tour: Destination Finals include Julius Erving, Kareem …
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Engagement
CareerBuilder.com Takes Web Site On the Road
Online job network CareerBuilder.com is building awareness of its services by bringing the Web site to life and to the streets. A Better Job Awaits 2005 kicked off in Chicago April 14 and will hit 43 of the top 50 U.S. markets before it ends in October. …
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Engagement
Fathom Brings Hasbro Yo-Yo To Life Via Tour
Consumers who need a few pointers to learn how to walk the dog or rock the baby don’t have to look farther than their local F.A.S.T Yo Yo All-Star tour. To build buzz around the latest yo-yo technology, New York-based Fathom Communications has …
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Engagement
Organic Foods Tour Festivals
Twenty-one organic brands have begun a seven-month tour to reach 3 million mainstream consumers at festivals and fairs. This is the second year for the ONE Tour 2005 (ONE stands for “Organic and Natural Experience”), which had seven brand sponsors last …
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Engagement
Dew Action Sports Tour Picks up More Sponsors; Oxy and Others
Mentholatum Co. brand Oxy Acne Solutions this week signed on as an associate sponsor of the Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports. The tour, co-owned by NBC Universal and Clear Channel …
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Engagement
Filter uses NY Street Teams, Clothing Stores, to Push its Magazine
Music magazine Filter will tailor its free mini-magazine for New York audiences this summer. Filter will publish a New York edition of Filter Mini in June, with eight additional pages of local content and ads. Filter street teams will give the mini to …