Topic

Experiential

  • Agencies

    MilkPEP Adds Curves to Weight-Loss Campaign

    MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …

  • Agencies

    Home Depot to Build ‘NASCAR’ Playground

    The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …

  • Agencies

    Racing’s SpokesQueen

    Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction

  • Agencies

    Center of Attention

    Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the

  • Agencies

    Night Drivers

    CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo

  • Agencies

    SoBe Sets Stage for Major Summer Promos

    Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …

  • Agencies

    Sweepstakes Boosts Response to PGA Free Lesson Month

    May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …

  • Agencies

    Building the Perfect Exhibit

    Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.

  • Agencies

    Thinking Outside the Booth

    Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. “Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing,” says Nancy Frede, president, MarketSense, Framingham, Mass. “But in today’s competitive climate, you don’t have a choice.”

  • Agencies

    Sponsorship, Sponsorship, Sponsorship

    In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.