Experiential
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Engagement
Bud Ups Activation Around Football: Debuts Special Packaging
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …
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Engagement
Court TV Plays Detective Via Street Team Stunt
Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court …
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Engagement
Wal-Mart Stores Host Inuyasha The Movie 3 Theater Tour
In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing …
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Acquisition
HSBC Using Game Show Theme to Draw Business
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …
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Engagement
Exclusive Survey Results: What Makes a Conference Worthwhile?
As promised, here are the results from CHIEF MARKETER’s exclusive survey on what makes a conference worth your time and money.
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Engagement
White Hen Pitches Deli at Cubs Game
Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …
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Engagement
SMS Gets Backstreet Boys Fans Buzzing
SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop …
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Engagement
Show Business: What Makes a Conference Worth Attending
If you use conferences, meetings, or other events as a marketing vehicle, knowing the keys to a successful event is critical. The same is true if you can choose only one or two events a year to attend.
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Engagement
History Channel Goes Ape Over TV Special
The History Channel is giving new meaning to the term “gorilla” marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New …
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Engagement
Wal-Mart Balances the Books
When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the