Experiential
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Engagement
Following Up with the Meow Mix Café: The Six Keys to Pop-up Store Success
The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open a franchise there.
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Acquisition
FUJIFILM EVENTS TIE TO HALLOWEEN, ZOOS AND PANDAS
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …
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Acquisition
DOMINO’S BOOSTS MEATY PIZZA VIA MASTERCARD, COUCH PROMO
Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …
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Acquisition
Court TV Makes Psychic Connection with Viewers Via Stunt, Sweeps
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …
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Engagement
Sports as Marketing Tool: The Shoe Must Fit
If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.
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Engagement
U.S. Open Stadium Signage Pays Off for MassMutual
According to research conducted by ROI evaluation service company Joyce Julius & Associates, tennis sponsors got a big bang for their bucks with stadium signage during this year’s U.S. Open, as their logos appeared clear and in-focus for a combined 147 hours, 57 minutes during the 14 consecutive days of coverage afforded the tournament by CBS and USA Network.
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Engagement
Marriott’s Glass Room Hosts Four-Day Party
Marriott gives New Yorkers a view of its new room design with four days of entertainment taking place on a Times Square billboard. The glass room, built atop the billboard, showcases new bedding and décor that’s rolling into Marriott Hotel and Resorts …
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Engagement
Event Agency Outfits Tour Vehicle for Katrina Recovery
Event marketing agency Next Marketing this week sends one of its tour vehicles to Mississippi to help the American Red Cross reunite families separated by Hurricane Katrina. The Atlanta-based agency outfitted the 53-foot trailer with a satellite …
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Acquisition
Strawberry Shortcake Brand Sweetens Malls Via Tour, Sweeps
The Strawberry Shortcake brand is out with a new promotion touting its Berry Princess line with a 10-city meet-and-greet character mall tour and sweepstakes that will treat one grand-prize winner and a guest as “princesses” for the day. Next month, …
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Engagement
Simon Malls Host Care Bears
Simon Properties will host the Care Bears for a two-day blitz in 88 malls in November. The event, timed to National Care Week, targets preschool members of Simon’s Kidgits Club. The Nov. 5-6 promotion brings costumed Care Bears to Simon malls in 35 …