Experiential
-
Engagement
Campbell Brings Batman In-Store
Campbell Soup Co. will bring Batman into 7,000 supermarkets in first-quarter 2006. Campbell will install floor graphics in January and run FSIs touting the latest character tie-in for its kids’ soups. Campbell licensed Batman in its first-ever deal with …
-
Engagement
Goodbye, Marshall Field’s
I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it
-
Engagement
Bridging Off and Online
More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the
-
Engagement
Brave New Storefront
Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,
-
Engagement
Citigroup Hangs Mirrors Across Manhattan
Citigroup’s Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions …
-
Engagement
Hasbro’s Tonka Hits Road For Toy Drive
Hasbro is taking its larger-than-life Tonka truck on tour as part of a cause marketing initiative to collect toys and games to benefit victims of Hurricane Katrina and local charities. The Tonka Toughest Mighty Dump Truck kicked off a 14-city tour last …
-
Engagement
The Brand-Building Race: How ING Grew Awareness with NYC Marathon
Though global financial services group ING started purchasing properties in the United States in 1994, it spent its first nine years here as a relatively unknown company. But since becoming the first-ever title sponsor of the New York City Marathon in 2003, ING says, its brand awareness has grown from a virtual zero to about 80%
-
Engagement
TLC Boosts Series Via Guerilla Marketing Campaign
TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which …
-
Engagement
Trade Show Sampling: Help or Hindrance?
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.
-
Engagement
Presence Marketing Helps HBSC Build Foot Traffic
When HSBC Bank USA wanted New Yorkers to know of its presence in their neighborhoods, it set up faux game shows, complete with real prizes, in front of local branches. The result was increased brand awareness and foot traffic, and even new accounts.