Experiential

• Agencies

  Revlon’s New Cosmetics Target Women 50+

  Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.

• Agencies

  Macy’s Adds Martha Stewart

  Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.

• Agencies

  GE Invades Times Square with Multi-platform Promotion

  GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.

• Agencies

  Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity

  Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.

• Agencies

  Simon, Mills Malls Expand Kids Promotions

  Simon malls reprises its Book Blast! kids’ promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.

• Agencies

  Coca-Cola to Open ‘Coffee Shop’ in Toronto: Report

  Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck’s coffee pots.

• Agencies

  Equal Revs Bus Tour

  Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.

• Agencies

  Sears Breaks Spring Ads; New CMO for Kmart

  Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.

• Agencies

  Courvoisier Dangles Style Getaway in Major Campaign

  Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

• Agencies

  Wal-Mart Opens Supercenter for Upscale Shoppers

  Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.