Experiential
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Engagement
Revlon’s New Cosmetics Target Women 50+
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade.
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Engagement
Macy’s Adds Martha Stewart
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007.
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Engagement
GE Invades Times Square with Multi-platform Promotion
GE is invading New York City’s Times Square today with a multi-tiered marketing campaign which takes its Picture a Healthy World promotion to the street.
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Engagement
Ace Hardware Puts a New Twist on Apprentice Tie-In: Charity
Ace Hardware is joining the ranks of other top brands, including Burger King and Procter & Gamble, in the latest brand integration effort on The Apprentice. Only this time, there’s no promotion or new product launch attached to the show. Instead, the Oak Brook, IL-based hardware store chain, which will be featured April 10, is leveraging its first-ever Apprentice appearance with a national charitable campaign.
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Engagement
Simon, Mills Malls Expand Kids Promotions
Simon malls reprises its Book Blast! kids’ promotion and Super Chefs Live! tour this month, while rival Mills malls partners with Minute Maid Co. and Bally Total Fitness for a family health push.
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Engagement
Coca-Cola to Open ‘Coffee Shop’ in Toronto: Report
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck’s coffee pots.
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Engagement
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand.
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Engagement
Sears Breaks Spring Ads; New CMO for Kmart
Sears, Roebuck & Co. breaks a spring ad campaign this week, while sibling Kmart readies for a new CMO.
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Acquisition
Courvoisier Dangles Style Getaway in Major Campaign
Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.
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Engagement
Wal-Mart Opens Supercenter for Upscale Shoppers
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.