Experiential

• Agencies

  Toyota and NBA Tour Thanks Military

  Toyota Motor Sales USA, Inc. is maximizing its partnership with the National Basketball Association through the launch of the league’s 2006 Finals Trophy Tour to five military bases in the U.S. heartland.

• Agencies

  Visa Brings Checking Alternative to the Streets of New York

  Visa is bringing its “Life Takes Recycling” TV spot to the streets of New York City next week to drive home a message that checkbooks are becoming obsolete.

• Agencies

  Wal-Mart Hosts ALL YOU Spring Event

  Wal-Mart will host “Fresh Start for Spring” events this weekend in 1,000 stores with six sponsoring brands: Weight Watchers, Suave, Nature Made, Mott’s, Sunkist and WD-40.

• Agencies

  McDonald’s CMO Pushes Healthy Story

  McDonald’s CMO was in New York City yesterday, dressed in running pants and T-shirt, spreading the message that the company plans to do a better job telling its story—that it offers choices for consumers, not just burgers and fries.

• Agencies

  Melitta Tests Euro Café Tour

  Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007.

• Agencies

  Maker’s Mark Turns U.K. Cabs into Billboards

  Maker’s Mark bourbon whiskey has launched its first major marketing campaign in the U.K. to bring attention to the brand and drive consumers to bars that carry the hand-made Kentucky straight bourbon.

• Agencies

  Wal-Mart Begins Cross-Country Walk

  Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California.

• Agencies

  GSN Kicks Off LINGO Contestant Search

  GSN, the network for games, is on the hunt for LINGO contestants and is rolling out the effort with a five-market search.

• Agencies

  Saturn Packs Times Square with Vehicles

  Saturn unveiled three new vehicles Tuesday night on a 60-foot high platform perched above New York City’s Hard Rock Café in Times Square. The event was timed to complement the brand’s participation in the New York International Automobile Show, which kicks off Friday, as well as other events it plans in the Big Apple.

• Agencies

  State Farm Revs Up Business with Cars

  Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney’s/Pixar’s upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.