Topic

Experiential

  • Beaches Get ‘Wicked’ with Premiums, Buzz

    Something wicked is brewing on New York and New Jersey beaches. In an effort to generate buzz around the Broadway hit Wicked: The Untold Story of the Witches of Oz, brand ambassadors are hitting the sand to dole out Wicked-branded premiums. …

  • Brands Flock to USA Basketball with Sponsorships

    Chevrolet, Coca-Cola Co., McDonald’s Corp., PepsiCo’s Gatorade and Molten Worldwide Distributing have teamed up with USA Basketball the governing body for men’s and women’s basketball in the U.S., to sponsor exhibition games, special events and …

  • Melitta Readies Campus Tour

    Melitta USA takes its new single-serve coffeemaker to college this fall with a 36-campus tour. Melitta will tout its Ready, Set, Joe One-Cup coffeemaker with a sampling program slated to reach 300,000 students. Sample packs include a Ready, Set, Joe …

  • Cotton Inc. Hosts Mall ‘Camp’

    Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted …

  • ‘truth’ Brings Warped Tour to TV

    Anti-tobacco campaign “truth” has partnered with music network Fuse for a documentary on Vans Warped Tour 2006, with a starring role for truth’s marketing tour team. One of truth’s bright-orange “truth trucks” travels with the Warped Tour as part of the …

  • Ford Taps Music Artists for Promos

    Ford Motor Co. is tapping the popularity of first-season American Idol winner Kelly Clarkson and country music star Toby Keith by sponsoring the artists’ concert series and unleashing promotions to drive concertgoers to the brand. Dearborn, MI-based …

  • NBA Courts Europe with Basket Jam

    The National Basketball Association (NBA) is taking its hoop action and marketing partners Champion, Nike, FootLocker, EA Sport, Spalding and Sprite to eight cities in four European countries in its first-ever NBA Basket Jam, a basketball festival that features interactive basketball games and entertainment activities.

  • Kissables Looks for On-Air Jinglers

    Hershey’s Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.

  • Coca-Cola Debuts Iced Tea Like “Mom Used to Make”

    Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City.

  • Disney Brings ‘Magic’ to Kroger Stores

    Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.