Experiential

• Agencies

  Cotton Inc. Launches Dirty Laundry Tour

  Cotton Inc. is giving college students a chance to turn in their denim for a good cause.

• Agencies

  Kraft Lends Stove Top to Dinners by Design

  Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.

• Agencies

  Shell Fills Up on Promos to Rebrand Stations

  There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.

• Agencies

  Evian and Stockholm Vodka Sign on For Interactive Dining Experience

  A new restaurant concept, uWink, can only be described as Match.com meets reality TV.

• Agencies

  Nickelodeon, Produce Marketers Play In-Store

  Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids.

• Agencies

  Supervalu Seeks CMO, Taps Dailey for Ads

  Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw’s.

• Agencies

  Consumers ‘Hold On’ to Win Chevy Endurance Contest

  At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

• Agencies

  Pity the Roaches: Six Flags Dare Bugs PETA

  Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.

• Agencies

  Invitation Only: Subscribers to Host TiVo Tasting Parties

  It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.

• Agencies

  Kroger Pink Tag Campaign To Raise $3 Million

  The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research.