Database marketing Archives - Page 12 of 40

Q&A: Why Marketing ROI is Ongoing Process

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

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Using Mobile Data to Change Consumer Behavior

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

5 Lead Generation Case Studies that Buck Best Practices

Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.

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Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

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Don’t Mistake Loyalty for Total Brand Trust

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

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Using Facebook as a Gateway to Consumer Data

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]