Data & Analytics
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Agencies
John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization.
Frank Guastafeste discusses how John Wiley & Sons made that happen. -
Agencies
Majority of Marketers Unsatisfied With Attribution: Report
Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.
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Agencies
Digital Marketing Metrics That Will Uncover Big Growth Opportunities
The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.
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Agencies
Attribution and ROI: What Really Matters in B2B?
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
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Agencies
Predictive Analytics Helps Cisco Improve Sales Process
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
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Agencies
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
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Agencies
Predictive Analytics Helps SAP Reach New Audience
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
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Agencies
Modern Marketing Health Check: Is Your Organization Enabled for Experience Management?
Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.
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Agencies
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
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Agencies
New Database Gives Randall Reilly 360-Customer View
A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.
