CRM
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Data Driven ROI
Listen to the Data: Using Search to Understand Your Market
Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.
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Data Driven ROI
Boost the ROI Benefits of Analytic CRM
Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?
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Data Driven ROI
Database Marketing and ROI
Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.
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Data Driven ROI
The Second Key to An Effective Marketing Dashboard
In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.
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Data Driven ROI
CRM Providers Add Search Management to Toolkits
A pair of customer relationship solutions providers announced yesterday that they will now integrate Google search ads into their relationship tracking services, allowing merchants to follow the conversions and leads generated by their pay-per-click Google campaigns.
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Data Driven ROI
Tricks of the E-mail Trade
Wondering how to serve your newsletter reader? Follow the example of New York magazine. It views readers not as one horizontal group, but as vertical segments.
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Data Driven ROI
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
Here’s news for B-to-B e-mail newsletter publishers wondering when to broadcast. The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
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Data Driven ROI
B-to-B Direct Marketers High on Content
When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.
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Data Driven ROI
Just How Much Should You Give Them in Your E-Zine?
The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.
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Data Driven ROI
COLLOQUY Corner: The Bonus Is the Thing
All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.