CRM Archives - Page 62 of 123

Back to Print with Custom Publishing

(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Data Driven ROI

Making Measurement Matter

(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.

Data Driven ROI

When All You Know Is an E-mail Address

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

Data Driven ROI

Something for Something Drives Data Collection

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

Data Driven ROI

Resolve to Communicate Better in 2007

It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.

Data Driven ROI

For Dave’s, CRM is Best in Show

It doesn’t matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

Data Driven ROI