CRM
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Data Driven ROI
Phone-Based Analytics Ring True
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
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Data Driven ROI
Chieftains: How Many Loyalty Programs Do You Actively Use?
QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong
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Data Driven ROI
CM Corner Table: The Value of Loyalty
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
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Data Driven ROI
Four Ways to Use Web Data with Predictive Analytics
Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors
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Data Driven ROI
Measuring A Loyalty Program’s Performance? Size Doesn’t Matter
When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they
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Data Driven ROI
The Sum of the Parts, Part 6: Reactivation E-mails
Why and how to create e-mail reactivation programs
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Data Driven ROI
Loyalty Industry To Vote On Colloquy Awards Finalists
Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
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Data Driven ROI
Adapt Your Marketing to the Five B-to-B Decision Stages
A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.
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Data Driven ROI
Beyond Passive Permission to Active Opt-In Marketing
Consultant Ernan Roman had some harsh words for direct marketers.