CRM

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  Credit Card Helps Intercontinental Check in With Top Travelers

  Chase Card Services and the InterContinental Hotels Group used direct feedback from their frequent travelers to design a new credit card product, the

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  Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI

  When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

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  You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM

  According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces

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  Four Ways to Use Web Data with Predictive Analytics

  Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors

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  Measuring A Loyalty Program’s Performance? Size Doesn’t Matter

  When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they

• Agencies

  The Sum of the Parts, Part 6: Reactivation E-mails

  Why and how to create e-mail reactivation programs

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  Loyalty Industry To Vote On Colloquy Awards Finalists

  Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.

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  The Sum of the Parts, Part 5: Using the Data You Have

  I

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  Adapt Your Marketing to the Five B-to-B Decision Stages

  A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

• Agencies

  Beyond Passive Permission to Active Opt-In Marketing

  Consultant Ernan Roman had some harsh words for direct marketers.