CRM
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Agencies
Study Shows Retailers Are Not High on Newsletters
Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.
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Agencies
Case History: LegalZoom E-zine Helps Clients Stay in Touch
Need legal advice but can’t find time to see an attorney? Or would you rather not spend your tax refund on legal fees?
Try LegalZoom.com.
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Agencies
Case History: HoneyBaked Ham Returns to Newsletters
The HoneyBaked Ham Co. is back in the e-mail newsletter business.
Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.
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Agencies
How to Resubscribe Your Unsubscribes
Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.
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Agencies
Tricks of Viral Marketing
What does it take to get a reader to forward your e-zine? Quality content.
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Agencies
Data by Design
More isn’t always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.
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Agencies
Case History: Watchfire Reaches Out to Dealers
Watchfire reaches thousands of people a day through its large LED displays. But it uses a different medium to reach sign dealers who sell its products—the e-mail newsletter.
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Agencies
Why Start An E-mail Newsletter?
Marketers have long relied on print publications to establish “communities of interest.” E-newsletters do this and more, by providing a unique Web-based vehicle for “layered content” that delivers precision contextual marketing.
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Agencies
How Many Newsletters Should You Publish?
A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.
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Agencies
How Many Articles Does a Newsletter Need?
Q: What’s the right number of articles for an issue of your e-mail newsletter?
A: Seven.
Only kidding. There is no magic number of articles that works for every newsletter.