CRM
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Agencies
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.
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Agencies
DoubleTree, Google Design Custom-built YouTube Channel for Travelers
In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel. […]
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Agencies
Why You Should Care About Customer Journeys
(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]
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Agencies
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
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Agencies
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.
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Agencies
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]
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Agencies
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.
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Agencies
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
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Agencies
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
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Agencies
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
