Content Marketing

• Agencies

  Chrysler Scavenger Hunt Drives 1 Million YouTube Views

  Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

• Social

  Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social

  What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

• Agencies

  Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

  When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

• Agencies

  With Monopoly Promotion, McDonald’s Again Rules a Boardwalk Empire

  This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

• Social

  Whole Foods/LivingSocial Deal May Make Money, But Misses The Mark

  The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

• Social

  5 Ways Flickr Serves as a Promotion Marketer’s Best Friend

  Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
  It can be a marketer’s dream as long as you know the five points of value that it can deliver.

• Agencies

  Broker Roundtable: The Importance of YouTube as a Source of Names

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important have YouTube and other online video sites become as sources of new names?

• Agencies

  Before You “Check In”: What Loyalty Marketers Need to Know About Location-Based Services

  I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an unreliable player of Foursquare, a social check-in game.

• Agencies

  Ben & Jerry’s Mixes Sweets & Tweets

  At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

• Social

  7-Eleven Zynga Promotion

  In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%