Consumer Sweepstakes

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  Acquisition

  Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

  We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

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  Acquisition

  Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest

  Pringles has taken another major step to connect with coveted young esports fans—a series of
  commercials that will air in stadiums and digitally during esports events.