Connect to Convert Archives - Page 2 of 2

Locating the Right Targets for ABM

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

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Attribution and ROI: What Really Matters in B2B?

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

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How Earth Networks Weathers the Challenge of Numerous B2B Verticals

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.

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Q&A: Avnet’s B2B Journey to Reach Millennials

Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.

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Tell Stories and Take Risks: Advice from Tim Washer

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.