Brand Purpose

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  Branding/Marketing

  Carhartt’s Marketing Commits to Core Audience of Skilled Laborers

  The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.

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  ROI | Metrics

  Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

  How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

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  Demand Gen

  Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

  We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.