Brand Purpose

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  ROI | Metrics

  Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

  How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

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  Demand Gen

  Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

  We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.