A full 86% of farmers and ranchers and their cooperatives believe their business success lies in knowing how to effectively manage the Internet for marketing, according to a survey by the National Farmers Union.
In addition, 58 % of the responding farmers said they used the Internet for doing farm business for buying and selling.
The survey also found that:
* 94% of all respondents use a computer. * 88% were connected to the Internet. * 80% use the Internet daily. * 51% made a purchase over the Internet within the past six months. * 47% are interested in marketing the products of their own farm or co-op over the Internet. * 44% declared they were presently members of a co-op and/or credit union. * 43% said their farm or the cooperative that they are associated with had a Web site.
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