SuperMarkets Online Inc., a subsidiary of Catalina Marketing Corp., St. Petersburg, FL, has signed an agreement with America Online to offer its ValuPage coupons on the AOL service and AOL’s Digital City. SuperMarkets Online is providing coupons for packaged goods in the Food areas of AOL and Digital City.
Through the ValuPage area, AOL members and visitors to AOL’s Digital City can enter their zip code, choose from a list of local supermarkets for which they wish to receive coupons and print out the list of offers they select. The ValuPage service uses a bar code that when presented at the checkout lane of more than 9,000 participating supermarkets along with the promoted items issues Web Bucks, cash rewards that consumers use to save on their next visit to the store.
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