It’s no surprise that in the midst of economic chaos, some companies are thinking twice about anteing up for Super Bowl ads. At the $3 million for a 30-second spot NBC is charging, some advertisers are skittish.
But an NFL source reports that the league is poised to unveil a roster of new Super Bowl sponsors this week. Based on the record-setting 97.4 million viewers who tuned in last year’s classic tilt between the New York Giants and New England Patriots, most sponsors are staying the course and paying the rate hike from the $2.7 million Fox charged for last year’s spots.
Network
