Millard Group Inc., Peterborough, NH, has been appointed list manager for Sunset, The Magazine of Western Living, published by Time Inc.
The file identifies 1.1 million subscribers who are affluent, median age 52, with average household incomes of $102,000. Sunset offers enhanced, lifestyle and demographic selects from Polk and will also be overlaid with Z-24 catalog data.
Sunset joins a number of other Time Inc. titles currently managed by Millard Group including Time, Sports Illustrated, Fortune, People Weekly and This Old House.
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