The Direct Marketing Association and Direct magazine have merged the National Center for Database Marketing (NCDM) summer and winter conferences into one show. NCDM 2005 will take place Dec. 12 – 14 at the Walt Disney World Dolphin in Orlando, FL.
“We can better service attendees and exhibitors by merging the two conferences,” said Anne Schaeffer, senior vice president of education and events, DMA, in a statement. “We can now focus our energies on growing the event to provide our customers with a better experience.”
“The merge is in response to marketplace needs,” said Margaret Pederson, president of Primedia Business Exhibitions in a statement. “Exhibitors and attendees have expressed interest and enthusiasm for one show. We can achieve maximum results for a wider audience by hosting one national event each year.”
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