Successories Reports DM Sales Increase

Successories, Aurora, IL, reported net income of $430,000 for its fiscal year ended Feb. 3, 2001. This compares with a net loss of $1.1 million for the prior fiscal year ended Jan. 29, 2000.

After stock dividends to holders of the convertible preferred stock, the net income was $207,000.

Sales for the 53 weeks ended Feb. 3 were $52.06 million versus $51.70 million reported for last year’s 52-week fiscal year. Direct marketing sales were $33.6 million—16.3% greater than the previous year.

Commenting that is was the second consecutive year of double-digit sales growth in the DM area, CEO Gary J. Rovansek said: “The continued direct marketing sales growth illustrates the effectiveness of our initiatives in the product development, advertising and marketing areas.”