STYLE.com, New York, the online home of Vogue and W, has launched its first national advertising campaign.
The campaign will launch the brand to a wider consumer audience with an integrated marketing campaign that includes print, outdoor, direct mail and online vehicles including e-mail.
Title, “Runways are Everywhere,” the campaign will work as the framework for the Web site’s marketing efforts for the upcoming fall and holiday seasons.
The print ads will appear in major national publications such as Vogue, W, Vanity Fair, Glamour and Allure, and regional publications such as Time Out New York, Hamptons Magazine, Chicago Social and Ocean Drive.
STYLE.com combines fashion reporting with e-commerce.
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