Stupid Research Watch: More Garbage “Lost Productivity” Numbers

Posted on April 3, 2007 by Chief Marketer Staff

The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.

As a result, spam costs $712 per user per year and American companies lose more than $70 billion a year in lost worker productivity, the study determined.

OK, now look at your watch. Count off 16 seconds. Seriously. Do it.

Now, does anyone really think that it takes 16 seconds on average to detect and delete spam? Nope, two to three seconds is more like it.

When asked how they arrived at such an unbelievably high figure, Nucleus Research said through a spokesman they got it

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