Nickelodeon viewers show strong interest in ITV services, according to a new study by TechTrends Inc., Boston.
According to the report, frequent viewers of Nickelodeon, exhibit the highest percentage of interest in five of 11 leading ITV services, followed by viewers of Lifetime TV (3 of 11).
Nickelodean viewers also access the Internet on their PC while watching TV more than other network viewers do.
Video-on-demand, the most popular application among all viewers, also sees the most interest from Nickelodeon viewers.
What other ITV areas are chosen most?
*Internet access rates are highest among people who watch ESPN often.
*Broadband Internet access is most prevalent among frequent viewers of CNN.
*TV-based banking and investing services are most popular among frequent CNN viewers.
*Personalized TV channels attract the most interest from frequent TNT viewers.
*TV-based Internet services appeal most to frequent viewers of the USA Network, although more TBS viewers are willing $18 per month for these services.
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