Jeff Straughn has been named senior vice president for strategic marketing at Island Def Jam Music Group.
Straughn, who had been vice president of strategic marketing, will oversee development of integrated strategic partnerships between the label’s artists and corporate sponsors. He had previously forged long-term relationships with consumer, automotive and electronic brands for the label.
Straughn joined Island Def Jam in July 2005 from Octagon Sports and Entertainment, where he was vice president of music & entertainment. Prior to working at Octagon, Straughn was an account director at ADV Marketing.
He began his career as assistant account executive at API Advertising, a subsidiary of Saatchi/Saatchi and subsequently worked at Bozell Advertising as a senior account executive.
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