Kraft Macaroni & Cheese is in a fully integrated partnership with the much-anticipated film, “Star Wars Episode VII-The Force Awakens.” It has co-branded print and banner ads and a music promotion on Pandora using the hashtag #Maythe4thBeWithYou. The brand is running in-store promotions at stores who shelves are stocked with Kraft Mac & Cheese “Star Wars” boxes.
Now, the brand is adding to the marketing mix, introducing a TV spot and interactive Web site in the run up to the films Dec. 18 opening. This article shares the details.
Watch the spot:
Network
