Staples.com, the Framingham, MA-based online office supplies marketer, has launched an integrated marketing campaign to attract small business customers, drive traffic to the site and boost online sales.
The program kicks off today with a 30-second national television spot and includes direct mail, a national radio spot, print advertising in national small-business publications, and online advertising on major small-business Web sites.
The TV commercial will run through April on national and local television networks.
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