SPECTRA SPOTLIGHT: Lunchmeat Eaters
Whether it’s mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the “in” character for lunch boxes, staples from ham and Swiss to turkey on rye span generations. Among households tracking heavy for lunchmeat consumption, kids rule lifestyle choices, from fast-food restaurants (pizza!) to soccer games and beach trips. Family television networks and targeted radio are connecting points, according to this profile synthesized by Spectra Marketing, Chicago, using ACNielsen, MRI, and Simmons data.
Source: Spectra Marketing Using ACNielsen, MRI, Simmons
Age and demo: 18 to 54 with kids, all neighborhoods
Housing: Rent house/apartment
Occupation: Professional/managerial, tech/sales/clerical/support
Restaurants: Pizza Hut, Taco Bell
Car rental: Budget, Alamo, Dollar
Hotel/Motel: Hilton, Marriott, Holiday Inn
Leisure Activities: Theme parks, camping, home improvement
Cigarettes: Newport Kings, Marlboro Lights 100s
Sports events: High-school games, soccer
Cable networks: Nickelodeon, Cartoon Network, Disney Channel
Gum: Trident, Care*Free
Movies: After the second week
Radio formats: Urban contemporary, Golden Oldies
Chips: Pringles, Ruffles
TV programs: Winnie the Pooh special, Boy Meets World
Travel: Summer beach vacations
Catalogs: Fingerhut, Avon
Online: AOL (at home)
Magazines: Parents, Sesame Street Parents, Seventeen
Public activities: Fundraising, volunteering
Newspapers: Classifieds, movie listings
