Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
Special Reports
Three Ways to Connect with Customers While Protecting Their Privacy
A Guide for Marketers
Powering Personalization Through Customer Data
Using a Customer Date Platform to Unlock the Value of Your Data
How to Leverage Customer Data for a Strategic Competitive Advantage
Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of…
Prove Event ROI
It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure…
Growing Your Brand Through Immersive Experiences
How to engage today’s customers and keep them coming back for more
Event Feedback Basics
Rethinking Your Post-Event Surveys
The Unboxing Phenomenon is Booming – But will it Stick?
Elaborate mailed kits are making connections and bringing brands to life.
Account Based Marketing: Tips for Hitting your Best Targets
Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI
Bridging the Gap with Through-Channel Marketing Automation
In a time when localized marketing processes can serve as a company lifeline, TCMA technology distributes corporate marketing efforts with tools that enable integration, measurement and scale.
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