A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
What are the biggest B2B challenges--and opportunities--in the coming year?
Taking the pulse of marketers on the value—and impact—of connected experiences with integrated marketing and engagement strategies.
In this conversation with BrandMuscle’s Richard Mendis, Chief Strategy Officer, you'll discover how through-channel marketing automation, or TCMA, allows marketers to maximize performance through managing brand assets and localizing them efficiently.
