![Marketing Executive Roundtable — Succeeding in the Subscription Economy](https://img.tradepub.com/free/w_defa2636/images/w_defa2636c4.gif)
Marketing Executive Roundtable — Succeeding in the Subscription Economy
Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure…