Sourcebook Info for Event Marketing

List your event marketing company in PROMO Sourcebook online and reach marketers year-round

Events are one of the most important and impactful elements in a marketing campaign. That’s why thousands of marketers turn to Sourcebook, the promotion industry’s online interactive supplier directory, to help them find the right experiential and event marketing agencies and suppliers for their next promotions. Check out Sourcebook online now.

When you list your company in Sourcebook you’re reaching thousands of marketers with purchasing power who plan promotional events:

• Marketers spend 23% of their brand marketeing budget or $685,598 on events each year¹
• Most marketers expect their event budget to stay the same (54%) or increase (38%) in the next 12 months¹
• Marketers use other tactics in tandem with their events to maximize ROI¹:
  • Sampling (59%)
  • Coupons (52%)
  • Sweeps/games/contests (53%)
  • Data Collection (50%)
  • Local advertising (45%)
  • Radio tie-ins (35%)

Reach these marketers and generate leads all year long. PROMO Sourcebook Delivers:

• ONLINE EXPOSURE 24/7
  Reach more than 110,000² marketers each month who visit www.promomagazine.com
• TARGETED BUYERS
  PROMO readers are senior-level marketers at leading brands, retailers and promotion agencies. 91% purchase products and services for their companies³
• YEAR-LONG VALUE
  Your listing stays on for a full year and is included in the print Sourcebook, mailed all 24,000⁴ PROMO subscribers in October

Contact Alan Steen, (203) 358-4191, [email protected] or Cynthia Foristel, 203) 358-4378, [email protected]

To maximize your presence in the Sourcebook, complement your listings with a display ad that makes your company stand out in your category AND draws attention to your listings. For information on display opportunities in Sourcebook, contact Barbara Paul, (203) 358-4320, [email protected].

Sources: 1. PROMO Event Marketing Study, Corporate Research, 1/07; 2.Omniture Site Catalyst, 2/07; 3. PROMO Subscriber Study, 6/05; 4. Circulation: 24,847, ABC Publisher’s Statement, 6/06.