Site Goes Head-to-Head With DRTV

Vedant Rajput has built a profitable business selling products that are staples of DRTV, like the Ronco Showtime Rotisserie, on his Web site Wonderfulbuys.com.

Rajput will achieve $7 million in sales this year, in August attracted 4.5 million hits and typically enjoys a conversion rate of 7%.

But that’s not all. During the fourth quarter he’s making a major push to increase conversion.