Fried-Cassorla Communications Inc., Melrose Park, PA, has landed two new accounts: VerticalNet, a business-to-business e-commerce company, and Learn Inc., a producer of self-improvement audiocassettes.
Smith Advertising, Fayetteville, NC, hired John Hartofelis as account services manager to head the shop’s new service office in Raleigh, NC. He had been a partner in a graphic design company.
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